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What is Leadership Discoveries?
You know it best: being an executive leader can be tough. How do you stay inspired and keep moving the business forward with so much going on? Meet Dr. Shirley Kavanagh, Executive Advisor and scholar/practitioner. In each episode, hear Shirley in conversation with top global leaders and experts on leading with integrity, overcoming adversity, and developing other leaders. Presented by Shirley Kavanagh each episode, hear Shirley in conversation with top global leaders and experts on leading with integrity, overcoming adversity, and developing other leaders. Leadership Discoveries is available on Apple Podcasts, Spotify, and your favourite podcast platform.
Leadership Discoveries #10:
Build Your Personal Brand with Carol O'Kelly, Founder & CEO of Redstorm Communications Ltd
Carol O’Kelly is regarded as one of the leading proponents of Personal Branding, Communications, and Positioning Strategy for high-level C-suite and Owner/Managers, having worked with key teams in companies such as EY, KPMG, Horizon Therapeutics, BoI Corporate Banking, and The Executive Institute. She’s the Founder & CEO of Redstorm Communications Ltd, which she established as a Strategic Marketing & Communications Agency in 2003 and still works with many of the same clients she had when she opened the doors - a fact she’s immensely proud of. Hear why your personal brand matters, how to get started developing your personal brand, why confidence can be learned & nerves are a good thing, how to speak authentically on LinkedIn & other social media platforms, and how to celebrate what makes you remarkable.
This episode covers everything from personal branding to thought leadership. Here’s a small sample of what you will hear in this episode:
What is personal branding?
How do you create your personal brand?
Do women & men differ in their personal brands?
How do you develop your brand voice?
Can you have a personal brand as an introvert?
How do you let your voice shine on LinkedIn?
Is your personal brand an asset?
How do you pivot your personal brand?
Connect with Carol at Redstorm.ie and on LinkedIn.
Check out the episode and show notes below:
Show Notes
Build Your Personal Brand with Carol O'Kelly, Founder & CEO of Redstorm Communications Ltd
[0:28] Welcome back to Leadership Discoveries!
[0:40] Connect with Shirley at ShirleyKavanagh.com and LinkedIn, and Carol at Redstorm.ie and on LinkedIn
[1:43] What is personal branding?
[3:54] Where does your personal brand come from?
[5:55] How do you create your personal brand?
[10:24] Is your personal brand an asset?
[10:49] Do women & men differ in their personal brands?
[14:15] How does confidence tie into personal branding?
[17:12] How do you develop your brand voice?
[19:52] Can you have a personal brand as an introvert?
[21:32] How do you find the right tone of voice (TOV) for your brand?
[25:15] How do you let your voice shine on LinkedIn?
[29:32] How do you pivot your personal brand?
[33:24] What parting thoughts does Carol have about personal branding?
[36:12] Connect with Shirley at ShirleyKavanagh.com and LinkedIn, and Carol at Redstorm.ie and on LinkedIn
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